SEG Fabric is becoming a staple in printed retail signage. The ability to provide an upscale frameless appearance for large format signage is gaining popularity inside the retail environment. The SEG fabric framing systems are simple to construct and the graphics are easy to replace, which removes the stress of replacing graphics.
Retailers like H&M and Johnston & Murphy are using printed fabric displays in their stores in dramatic ways. This framed fabric display by Cole Haan is no exception. To promote the Todd Snyder collections they printed large fabric graphics and inserted them into a double sided frameless display in their storefront.
Similar to Backlit Fabric, front-lit Frameless Fabric is sewn around the edges with silicon beading to fit the small channel around the perimeter of the display. When fabric is stretched over the displays it gives a smooth appearance that is extremely desirable inside upscale retail environments.