Old Navy is using Silicone Edge Graphics (SEG) for a big impact and clean modern look. The Old Navy in New York city has a variety of large white framed silicone edge graphic (SEG) signage on display. Each SEG fabric graphic is framed in a custom powder coated white SEG Frame, which provides a sleek modern look. These graphic prints are lit using above spotlights. This offers a more economical way to display graphics than a SEG fabric light box, where the graphics are backlit. Each wall mounted SEG display is approximately eight feet wide by six feet in height. The frames provide a simple solution for frequent change overs.
SEG Fabric is not unique to Old Navy, several other brands are utilizing the same impactful signage; The Gap, NikeTown, Johnston and Murphy, Macy’s, Cole Haan, and H&M just to name a few.